For startups and even small-to-medium sized businesses, marketing and public relations may be at the bottom pole. However, for new businesses looking to build credibility and strengthen their reputation, PR should not be overlooked when it comes to a growing business. So why is PR important?
It raises awareness: When marketing your new business, PR efforts will help build general awareness of your product, service or brand. It amplifies other marketing efforts such as online advertising because the more you are in the news, the more your business will appear on search engines like Google.
It helps generate business leads:When your company is covered in top-tier media outlets, it helps you reach new audiences. Your prospects and customers will be more informed about your business by seeing you in the news.
It helps recruit new employees: In addition to generating new business, PR campaigns also attract new talent. Prospective employees who are researching companies or jobs in their industry will discover your business through all of the media coverage.
It is a selling point for investors: For startups in particular, securing funding rounds can be the make or break. By generating positive media coverage, new companies can use PR to attract new investors. In addition, media coverage makes companies appear established and successful, which can help secure funding and partnerships.
It establishes a consistent message: PR is another way to market your story and public image. By distributing content that portrays your business’ values in a positive light, you maintain a positive brand reputation and have more control over how your business is portrayed to the public.
For new companies, PR should not be overlooked. Effective PR can help market your business, attract prospects, employees, and investors, along with outwardly promote your company’s mission and values to the public.