Everyone loves free stuff! So, why not give it to them? Running a giveaway on Instagram is great for brand exposure, social sharing, building a following, and engagement with your followers. It’s a perfect social media barter. Here are 6 thorough steps to conducting a successful Instagram giveaway. Pick a prize Depending on your business, blog, or brand, choosing a prize that is related to it is key. If your business has products that are sought after by your followers, pick

Whenever someone asks me what I do for a living (almost always the first question after that awkward introduction at any social occasion…) and I tell them that I’m a Publicist, I can can generally expect one of two reactions. “Oh that’s seems so cool and fun!”… which is where the conversation trails off or “what does a publicist actually do??”. Needless to say, I’ve noticed that there is some mystery surrounding PR and some very common misconceptions about what it is we publ

Instagram has over 600 million users. According to softpedia, 400 million of those users are active every day. Setting your Instagram apart from the masses is tough, yet infinitely possible! There are so many creative ways to utilize the platform to your advantage. The most important factors are: making it aesthetically pleasing, keeping a consistent visual theme/pattern/color scheme, and being different. We’ve tapped into several ways to help you get the most engaging Instag

Let’s be honest: hashtagging can be a pain. All that keyboard switching to find the pesky octothorpe (which is what we all know it as, I’m sure…), typing all those weird, incoherent word mash-ups that send the auto-correct into a full-blown tizzy? Urgh! Well fret no more, here’s a tip to make your social media life that little bit easier. Do you ever use text replacement shortcuts when texting? Me neither. I thought it was something Apple built in to IOS as a way of messing w