Reputation Management 101
A good day in the life of a publicist runs along the lines of helping your clients promote a grand opening, celebrating a company...
Why You Should Be Sending Targeted Pitches
For decades, public relations has largely been seen as a who you know business. But times are changing, and a more adequate amount of...
How to Prepare Your Clients for a TV Segment
For PR professionals, securing a TV placement for your client calls for a celebration. It’s an accomplishment that gives your client the...
Understanding an Editor's Beat
Beat reporting is also known as specialized reporting. Editor’s that write to a specific beat are reporting on a specific issue, sector...
