Sell Yourself, It’s Not Cocky, It’s Smart. Whenever you think of a specific type of industry, a handful of specific brands most likely come to mind. For example, sportswear companies: Nike, Adidas, Lululemon…etc. The reason that these are top of mind if because of the branding strategy behind it. The product itself does not make the brand; it’s the lifestyle that the brand has crafted and disseminates to it’s customers. It’s the connection the consumer feels when looking at t

What is the correlation between your social media activities and your ranking on search engines? Whether it is for personal or business use, this correlation is of extreme importance. Search engines assume that the more shares and followings a post has, the more useful and important they are. People don’t just use Google to look things up; nowadays, people are using social media channels to find what they are looking for. Social media platforms have opened a new world of expl