Whether it’s through local influencers or celebrities like Kim K. endorsing products via Instagram posts on Social Media, user generated content plays a major role in promoting brands. Also known as UGC, user generated content is all content (videos, pictures, text with tagging) that has been published freely by contributors, AKA the consumers. Do you take pics of your Instagram-worthy meals, upload and tag the restaurant? You’re a contributor to UGC! We all are, guilty as ch

As told by Sam Coley, Publicity Assistant at HSC Before starting with #TeamHSC, I was an editorial assistant with a media company that owned several magazines. Not only did I edit and fact-check stories across the publications, but I also wrote posts for the main entertainment website. Making the transition from editor to publicist came with some challenges. Here are some of the obstacles I was faced with: Focusing on clients vs. readers When you’re writing for a publication,

After applying for a job, it’s important that you don’t just sit back and wait for the recruiter to reach out to you. Be proactive and follow up! If done correctly, this will show initiative and interest on your part. We’ve rounded up our best tips for following up during your job search to help you land your dream job. Do Your Research Before you follow up, do more research on the company and the position. Make sure you find out the best form of communication to use for foll

Does Size Matter? There are thousands of PR firms throughout the country, from boutique style to large and corporate. If you’re not sure what type of agency you want to work for, we’ve listed a few tips below when deicing between a boutique or corporate agency. If you want to work with niche industries, consider boutique:boutique agencies tend to have a specialize niche industries such as hospitality, fashion, beauty, design, etc. Corporate agencies tend to focus on a broader