You may not realize it, but every time you tweet, advertise, write a blog, comment on social media, you are expressing your brand voice. If you’re not careful, over time you can collect a variety of different voices and tones can lead to an inconsistent voice. Especially with larger companies, maintaining a consistent brand voice is crucial to help distinguish your business from every other brand. Here are some tips on how to define and maintain your brand voice! Identify You

Everyone knows that the workplace can be stressful. And as our team at HSC knows all too well, working in media/ public relations can sometimes take stress to a new level, with constant and ever-changing deadlines and going the extra mile to keep our clients happy. It’s important for us to take time for ourselves and relieve some of the stress that may surround us in our work environment. Mindfulness Meditation is a form of meditation designed to develop the skill of paying a

Most managers are able to recall their first internship, or a period of time spent establishing the fundamentals of the career they have today. In marketing and PR, internships are a critical part of the learning process and an opportunity to practice the basics like writing, pitching editors, drafting releases and creating media relationships. But what does intern management entail for the person actually managing them? Not everyone is a natural born teacher and the responsi

From the moment we start to make our own decisions, we are taught to say no; say no to drugs, no to talking to strangers, no to peer pressure, the list goes on and on. What we aren’t taught is how to deal with saying no to friends, employers, and people that we generally don’t want to disappoint. Telling your friends “no” to a night out can make you feel flakey, and telling your boss you can’t handle another project right now can make you feel like you’re not qualified. Nobod