The most important rule for food photography is making sure the quality of your food images meets the standards that customers expect. Here are a few tips to follow throughout the process: Angles Are Your Friend Overhead: This angle has become extremely popular lately and we are loving it! It’s so easy when photographing on a smartphone, because phones have a wide-angle lens. This angle is especially good for having multiple items in one picture. Straight on: Use for tall foo

If you haven’t already heard, there’s controversy in the Instagram world. A few months ago, conversations began about the possibility of the popular platform removing the number of likes on a post. Instagram shared via Twitter: “We want your friends to focus on the photos and videos you share, not how many likes they get. You can still see your own likes by tapping on the list of people who’ve liked it, but your friends will not be able to see how many likes your post has rec

Dining isn’t all about food anymore - it’s about the perfect photograph. If you live in any well-traveled city, you’ve probably witnessed people striking poses outside the trendiest of restaurants, bars, and cafes. All of those people don’t carry the status of an “Influencer,” but to these businesses, any customer with an iPhone and an Instagram habit are simply free advertising. In fact, some brands abandon traditional web or television advertising altogether to invest in fr

A good day in the life of a publicist runs along the lines of helping your clients promote a grand opening, celebrating a company milestone, organizing a media event, and securing press placements that highlight the latest and greatest achievements of your clients. While we always strive for those good days, we sometimes encounter the other end of the spectrum; a bad yelp review, a story angle that unexpectedly skewed negative, an upset customer ranting on social media, or a