As 2018 comes to a close, we reflect on a year that was filled with social and political action such as the #MeToo movement, disrupted by social media algorithm changes and SEO updates, and welcomed the rise of innovations like Blockchain. It’s impossible to know what changes we’ll see in 2019, but with our fingers on the pulse in the ever-changing industry of public relations, here are our predictions for the year ahead. Rise of Nano influencers. We all remember the sudden s

It’s officially the holiday season, and we love it! This time of year brings about family reunions, holiday activities, festive treats and drinks, and exchanging gifts with people you love. What are you asking for this year? We’re sharing some of the items on the #TeamHSC Holiday Wishlist below! Carly Fitzpatrick, Publicist AirPods—so I can spend less time untangling my headphones and more time talking to the people that I love! Kelsey Vincent, Social Media Manager I love the

For startups and even small-to-medium sized businesses, marketing and public relations may be at the bottom pole. However, for new businesses looking to build credibility and strengthen their reputation, PR should not be overlooked when it comes to a growing business. So why is PR important? It raises awareness: When marketing your new business, PR efforts will help build general awareness of your product, service or brand. It amplifies other marketing efforts such as online

While each new year brings new social trends you want to try, it also makes you realize the trends you don’t want to bring with you into the New Year. We’re sharing a few social trends that we’re leaving in 2018 and why. Lengthy Captions Whether it’s your business or personal account, your followers are only interested in your post for a couple seconds before they’re going to scroll on past. To keep them invested, your posts need to have a clear and concise message where they