

5 Food Photography Tips
First and foremost, a great food picture should bring out the food’s best qualities and showcase its deliciousness. You want to enhance all of the colors and textures of the dish and avoid muting or hiding them. That means avoiding artificial light, blurry snapshots, and unappealing angles. You know you did something wrong if your mouth doesn’t water when you edit your pictures. Here are a few tips to step up your food photography game to get the perfect shot. Shoot in natura


Design Tools for Dummies
The design world can be super intimating if you’re just starting out. With social media becoming so over-populated with posts, it can be hard to stand out from the crowd. Whether you’re designing for a work account or putting something together for your personal account it can be hard to figure out where to begin. Instagram has become so popular with stories with different graphics and designs that if you’re not using design tools, then your story is just boring. Photoshop an


PR in the Digital Age
Public relations can be described as a strategic communications process that builds a mutually beneficial relationship between organizations and the public. Traditional public relations include press outreach, event coordination, crisis communication, reputation management and press release distribution. Traditional media outlets include print, newspaper and TV. Digital PR is becoming the way of the future in the communications world! Traditional PR is still very successful

HSC Industry Spotlight- Lauren Listor
It's not very often that we get to interview the talent on the OTHER side of the camera. This week we caught up with NYC photographer, Lauren Listor of Laurel Creative. Lauren is killing it in NYC, photographing bloggers and influencers during the week and then weddings on the weekend. Lauren shares some behind-the-scenes stories and advice on what it's like building a photography business in the world of influencers. You can see more of Lauren's work on her website or follow