Client-onboarding is the process of introducing your new clients to your company and practices. The process includes addressing any concerns and questions that they may have about your ability to work with them. Below are some of the best practices to kick off client-onboarding in the best way possible. 1. Do Your Research The first step for any new client-onboarding process is to do your research, before sitting down with them. Aside from general information, you need to

When you work in the public relations and social media industry, you’ll deal with an array of clients and different personalities. Occasionally, you’ll find yourself working with a client who is a micromanager, meaning he or she closely observes or even controls the work you are doing. We’ve listed some ways to deal with these types of clients. Explain your plans to the client. Before you start working on projects, it’s important to be sure the client knows a roadmap of what

For PR professionals, securing a TV placement for your client calls for a celebration. It’s an accomplishment that gives your client the chance to showcase their business or brand to millions of viewers. But first, your client must be prepared for an on-air and sometimes, live, television appearance. So, where do you start? Here are 4 steps for how to prepare your client for a TV segment. Step #1 Secure the details You’ll want to find out what kind of broadcast segment you se

Elana and Monica are sisters who love traveling, having fun and eating great food. These bi-coastal babes (Elana in NYC and Monica in SF) created their blog, Fashfoodies, to share their favorite dishes, memories and stories from all of their travels and adventures. We got to sit down with Elana and pick her brain about Fashfoodies and life as a blogger. Keep reading to learn more about the blog and to hear her tips and tricks for life as a blogger! Follow along with the d