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5 Essential Tools for your Start Up

One of the most challenging parts about running a startup is staying on top of everything. There are always emails to respond to, posts to be published, things to be organized, and people to keep in touch with… the list goes on and on. When you aren’t procrastinating and wasting time online (hello cat videos), the Internet actually offers a lot of creative solutions for busy entrepreneurs. We’ve picked five essential tools that can help any startup be more productive and organized.

1. Google Analytics

Having a complete picture of who is visiting your webpages and why is crucial in planning posts and media, which is why having a good source of analytics is so important. Google Analytics is the easiest way to measure both your audience and the effectiveness of your social media conversations. Aside from native analytics from social media like Instagram, Twitter, and Facebook, Google Analytics gives you a complete snapshot of your audience – numbers, demographics, site traffic information, popular conversations, and more.

2. Basecamp

Basecamp is a great platform to manage multiple projects at once, anything from day to day tasks, to larger, more extensive jobs. This app is great for big or small teams because it organizes everything from emails, notes, checklists, messaging and more into one centralized location. You’ll be able to know what both you and your teammates need to do without having to schedule time for meetings.

3. MailChimp

If you own a start up, you know how crazy sending out emails can get every day. This software is perfect because it automates the process of sending out emails, anything from marketing campaigns, newsletters, invitations, reminders, and pretty much whatever else you can think of. There are a number of templates that are ready to use and customize that makes marketing and sharing so much easier. MailChimp also integrates with the services you already use and tracks the responses you receive so the process is seamlessly incorporated into your social media.


The same way remembering to send emails can quickly get out of control, scheduling posts on various social accounts can get a little hectic. GAIN allows you to create and schedule posts to be automatically posted and tracked. Consistency is key, and this tool will definitely help you stay on top of posting daily to drive traffic and increase audience engagement while saving you time. It also allows you to manage content approvals both internally and from clients.

5. Dropbox

Dropbox is a file-hosting service that offers a central place to access and share files across your business. You never have to worry about documents getting deleted or disappearing from your computer because they’re backed up automatically when they’re in Dropbox. It’s also great because it allows teams to seamlessly share, edit, and comment documents without sending important information over email. Dropbox might be one of the simplest tools on this list, but it’s definitely important because of the storage and security capabilities.

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