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Snapchat Tactics

Everyone knows social media is huge driving factor in growing a business. Facebook and Instagram have proven to help businesses immensely with their growth and now Snapchat is proving to do the same.

Here are a few statistics that prove why snapchat is important for you business:

- 77% of Snapchat users are 18-55 years old

- There are 200 million active monthly members (faster growth through 4 years than Facebook, Twitter or Instagram)

- There are 6 billion video views per day

- Snapchat is the 2nd most active social network behind Facebook

Okay, so now that you see the stats, get why it’s a great tool for growth?

Here are few tips on how to use Snapchat for your business:

  • You have to scale up and grow your presence before you can convert: You can do this by leveraging existing resources such as your website, social media email, newsletters, etc. You can also hire a snapchat influencer to amplify your new channel.

  • Leverage your existing social media accounts and brick & mortar location to promote your snapchat

  • Create a custom snapcode

  • Work in snapcode branding but replacing your other social media profile photos with your snapcode

  • Make sure to add friends from your address book on your phone

  • Make sure to create content calendars to map out your stories from beginning to middle to end

  • Try to work with influencers to help promote your Snapchat. You may have to pay them to give them product but it can be worth it

  • If you are selling a product, you can run a 24-hour flash sale and order coupons or free shipping. This is a great way to sell product quickly

Remember Snapchat is a long-term play, engagement and giving your followers attention is key. Make sure to keep your content fresh and work on building a community and once you do that, the sales will come!

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