You know those annoying ads that randomly pop up on your timelines? Off the top of my head, I’d say I’ve only come across a handful that I’ve stopped scrolling for. When it comes to advertising, it’s important to be a part of that tiny handful that does it right. We’ve put together a quick rundown of how to create a social media ad that actually works. You ready? Narrow Down Your Audience Treating your followers like they’re a uniform blob is a no no. Your audience is filled

Almost 80% of businesses use social media and within 6 months business accounts on Instagram almost tripled! If that tells you anything, it’s that businesses are utilizing social media like never before. Who knew that when these platforms started that they would be almost the number 1 driving tool for them? People choose to follow, like and engage with brands for a variety of reasons and it’s important to know what is driving them to your page and what drives them away from y

Social media has proven to be an extremely beneficial tool for businesses to stay visible to their audience. But, like all of the technological world, social media is constantly changing and you have to keep up! The key is to stay visible and constantly connected with your followers so you don’t fall behind your competitors. Here are some simple tips to help you stay relevant on social media! Know your audience Appealing to your followers is super important when trying to sta

With the rate that social media is evolving, it can be difficult to keep up with what is new. We’ve got you covered on keeping up with the social media updates that have happened so that you don’t have to! New Facebook Algorithm Facebook announced a new algorithm update that may make businesses engagement suffer. The update will filter and prioritize posts from user’s friends and families versus sponsored content from brands and businesses making it more difficult to reach ta