Not all social media platforms are created equal when it comes to value and importance. Knowing what social platforms matter most for your business can be confusing. And spending time on the wrong platforms can be costly and a waste of time. Let’s talk about the top three that will lead your business to growth, profitability, and expanded brand identity. Facebook Facebook is the largest and most widely-used social platform. It has the most demographics and reaches across the

Social media, what would we do without it? It’s only been around for less than 20 years, yet it has become an integral part of our day to day lives. According to Statista, “81 percent of U.S. Americans have a social media profile...the number of worldwide social media users reached 1.96 billion and is expected to grow to some 2.5 billion by 2018.” With that many people on social media, it can be difficult to set yourself and/or your brand apart from the masses. Using photos a

According to Forbes, 200 million people are using Instagram stories daily. Having recently watched Social Media Examiner’s webinar, “How to Use Instagram Stories to Attract More Leads and Customers”, I’ve pulled some of the best advice given on how to use your IG stories to creatively build your brand’s following. The benefits of Instagram stories are vast. It’s set in real time, takes minimal production, encourages engagement, increases memorability, and provides an intimate