The power of a well-thought out PR campaign can have a drastic effect on businesses and consumers. Whether we care to believe it or not, us humans are heavily impacted by the judgement and actions of those around us. Let's take a look at three of the best PR campaigns we’ve seen so far in 2018: 1. Kanye West’s Twitter Re-launch Since his uprising as one of the world’s greatest rappers, Kanye West has shown how far his messages can take him. Kanye is arguably one of the most u

Most social media outlets provide in-platform insights that track engagement with daily, weekly, and monthly reports on business accounts. Being able to track data helps show value to clients and set a benchmark for future success. Each month we take a good look at each client's analytics and pull together a monthly in-depth report. Analytics are so important to social media and without them we wouldn't know where each client stands. We want to be sure each platform, whether

Have you ever been curious to know what #TeamHSC actually does during the day? Well, keep on reading because we got the low down for you! We decided to do a short Q&A with some team members to give you a little look into how we run and what we do! Q: What is the first thing you do when you arrive in the morning? MacKenzie Osborne, Assistant Publicist: Once I take a seat at my desk in the morning, I check my emails and look at all my to-dos for the day. I write down everything

When scrolling through your Instagram we’re sure you see lots of food photos (the good and the bad). People love to show off their extravagant sushi rolls, their squid ink pasta and of course, their giant slice of pizza. It seems like everybody wants to be a food blogger these days, but there’s more to it than just snapping photos and posting them. Have you ever scrolled through your feed and seen a dish that was not so appetizing? Us too. Whether you’re photographing food fo