Why Influencer Marketing Works
Bre Chiero of @HungryHipsters, and a recent interviewee of #TeamHSC's Influencer Series. Social media campaigns have become one of the biggest tools in consumer marketing over the last few years. Bloggers, vloggers, and Instagram stars have quickly risen to an unprecedented level of prominence due to their ability to reach audiences in a new way. Some people have asked if influencer marketing really works. Here are three reasons why it does. Trust Followers love feeling as t
2018 Social Media Trends: Mid-Year Evaluation
At the beginning of each new year, hundreds of social media gurus roll out lists of what they believe will be the greatest social media trends that year. Everything from live videos to the function of a platform’s existence are evaluated to help prepare the social media managers of the world for what is to be expected in the year to come. We’ve evaluated three of the most commonly projected social media trends of 2018 to see if they’ve really taken off. Instagram Stories Driv
WTF is IGTV
Instagram has officially hit 1 billion users and they’ve launched a new program to celebrate. If you’ve updated your app lately you may have noticed the platform’s newest addition: IGTV. While the feature does a great job of notifying you each time there is a new upload, Instagram hasn’t done much to describe what the feature actually does. Don’t panic, we’ve done the research on IGTV so that you don’t have to. So what is it? IGTV is a video sharing platform that is seemingly
How I Went From Intern to Manager in Less Than a Year!
Kelsey Vincent is the Social Media Manager for Hannah Schneider Creative. Picture this: You just graduated college with a marketing degree and you decide to move to a new city with no job, no plan and no money. You scroll through LinkedIn, Indeed and every other job posting site out there to find any job that looks like something up your alley. You’ve probably applied to at least 80 jobs in a matter of weeks with no luck, and you’re thinking about giving up. Flash forward to