One way to be successful in the PR industry is to develop a comprehensive media list. A media list is a living document of key contacts who would would interested in writing or publishing stories about your business or area of expertise. The list may be comprised of journalists, editors, bloggers, TV producers, and freelance writers across all spectrums of media. Utilize Media Databases Media database services such as Cision and Meltwater prove to be essential in finding writ

Since moving to Music City four years ago, I’ve had the pleasure of working in both the music and hospitality industries. I was a music publicist and also worked at a venue/restaurant in town for three and a half years. Music is one of my biggest passions; I attended concerts, award shows, radio interviews, etc. Music was on my mind 24/7! Every day as a music publicist is different. With each quarter came many project releases and tours. Every day we were gearing up for those

While they often get lumped together in industry jobs, Marketing and PR are not all one and the same. Clear differences between the two are found in the underlying definition: Marketing is focused on promoting and selling a specific product/company, whereas PR is focused on maintaining a positive reputation for a company as a whole. Let’s dig in a little deeper on the two professions: PR: - Writing press releases - Pitching your client to the media and securing stories and op

If you’re a business owner, it’s important to position yourself wisely in the public eye. Good standing and good PR will typically result in and increase in sales. Some people are skeptical about hiring a PR firm because they may not know exactly what a PR firm does and how to justify the price tag that comes along with it. We explain a few reasons why hiring a PR firm is an important part of your company’s growth: Honesty, Integrity and Creativity Good PR firms will keep the