The term press release gets thrown around a lot in the world of public relations and communications. But if PR is not your world (and it’s probably not because you’re still reading, right?) there may still be a little mystery about what a press release actually is, not to mention what they’re used for. Often, pre-job PR education comes entirely via Samantha Jones and what SEX & THE CITY leads you to believe, that the glamorous world of PR consists of only attending the hot

Whenever someone asks me what I do for a living (almost always the first question after that awkward introduction at any social occasion…) and I tell them that I’m a Publicist, I can can generally expect one of two reactions. “Oh that’s seems so cool and fun!”… which is where the conversation trails off or “what does a publicist actually do??”. Needless to say, I’ve noticed that there is some mystery surrounding PR and some very common misconceptions about what it is we publ

Print is slowly dying and the screen is king. Newspapers and magazines were once held up in high regard as the disseminators of information. With the introduction of the television into households during the 1940’s and 50s, the way in which we consumed information changed forever. Today, we gain a lot more of our news from digital sources: YouTube, Facebook, Buzzfeed, etc. and although, the TV model is not exactly what it was years ago, it is definitely not dead. According to

Networking opportunities are always among us- whether it be an exclusive gala, happy hour, bumping into someone at a coffee shop or simply engaging in conversation with someone on the local on your commute to work, it is a valued interaction that has much potential. That potential however; is only attainable if you take the initiative to follow-up! Too many times, awesome connections are made, but the ball is instantly dropped when it comes to taking action after that interac