
Best Press Hits of February
February? More like FAB-ruary! Ammiright? Here's some of the top press hits last month for these amazing HSC clients! 1. Mōkbar on The Strategist 2. Clinton Hall on Eater 3. DiAnoisa's Eatery on VinePair 4. Egg Shop on Well + Good 5. Egg Shop on Domino 6. Mōkbar on Food & Wine 7. Walden on Supercall #Press #PR

5 Don'ts When Pitching to Editors
Yes, there is a right and wrong way to pitch a subject or story to an editor. If you’re a publicist this means you probably spend most of your day writing about your clients to help get them press coverage. The more good publicity for your client the better. We have come up with 5 things to avoid doing when sending out your pitch to editors to help make your pitch process a little easier. Don’t pitch only topics Don’t just send over a story topic and leave the editor to come


PR in the Digital Age
Public relations can be described as a strategic communications process that builds a mutually beneficial relationship between organizations and the public. Traditional public relations include press outreach, event coordination, crisis communication, reputation management and press release distribution. Traditional media outlets include print, newspaper and TV. Digital PR is becoming the way of the future in the communications world! Traditional PR is still very successful

Important Industry Relationships
The African proverb: “If you want to go fast, go alone. If you want to go far, go with others,” holds a tremendous amount of truth in all realms of life but is specifically relevant to the practice of public relations. Relationships and human interaction is an integral part of our daily lives; we all have them and know how hard it is to not only form them, but to maintain them long term. Building meaningful relationships and connections are a core part of PR and will enable y