The power of a well-thought out PR campaign can have a drastic effect on businesses and consumers. Whether we care to believe it or not, us humans are heavily impacted by the judgement and actions of those around us. Let's take a look at three of the best PR campaigns we’ve seen so far in 2018: 1. Kanye West’s Twitter Re-launch Since his uprising as one of the world’s greatest rappers, Kanye West has shown how far his messages can take him. Kanye is arguably one of the most u

Have you ever been curious to know what #TeamHSC actually does during the day? Well, keep on reading because we got the low down for you! We decided to do a short Q&A with some team members to give you a little look into how we run and what we do! Q: What is the first thing you do when you arrive in the morning? MacKenzie Osborne, Assistant Publicist: Once I take a seat at my desk in the morning, I check my emails and look at all my to-dos for the day. I write down everything

Since moving to Music City four years ago, I’ve had the pleasure of working in both the music and hospitality industries. I was a music publicist and also worked at a venue/restaurant in town for three and a half years. Music is one of my biggest passions; I attended concerts, award shows, radio interviews, etc. Music was on my mind 24/7! Every day as a music publicist is different. With each quarter came many project releases and tours. Every day we were gearing up for those

I have worked in the public relations industry for six years now. In the beginning of my career, I specialized in the fashion industry but over the past few years I have made a transition into hospitality. Regardless of the industry, there are some PR fundamentals that you should know; 1. Understand your client, their brand, and how to best tell their story. 2. Have a thorough knowledge of your media connections – who they are, what outlets are in line with the stories you ar