Marketing and PR: Whats the Difference?
While they often get lumped together in industry jobs, Marketing and PR are not all one and the same. Clear differences between the two are found in the underlying definition: Marketing is focused on promoting and selling a specific product/company, whereas PR is focused on maintaining a positive reputation for a company as a whole. Let’s dig in a little deeper on the two professions: PR: - Writing press releases - Pitching your client to the media and securing stories and op
Why Hire a PR Firm?
If you’re a business owner, it’s important to position yourself wisely in the public eye. Good standing and good PR will typically result in and increase in sales. Some people are skeptical about hiring a PR firm because they may not know exactly what a PR firm does and how to justify the price tag that comes along with it. We explain a few reasons why hiring a PR firm is an important part of your company’s growth: Honesty, Integrity and Creativity Good PR firms will keep the
Important Industry Relationships
The African proverb: “If you want to go fast, go alone. If you want to go far, go with others,” holds a tremendous amount of truth in all realms of life but is specifically relevant to the practice of public relations. Relationships and human interaction is an integral part of our daily lives; we all have them and know how hard it is to not only form them, but to maintain them long term. Building meaningful relationships and connections are a core part of PR and will enable y
Whenever someone asks me what I do for a living (almost always the first question after that awkward introduction at any social occasion…) and I tell them that I’m a Publicist, I can can generally expect one of two reactions. “Oh that’s seems so cool and fun!”… which is where the conversation trails off or “what does a publicist actually do??”. Needless to say, I’ve noticed that there is some mystery surrounding PR and some very common misconceptions about what it is we publ