Building your brand can be a daunting task, which is why it’s important to take time to understand your industry and your goals before you start. We’ve put together a few tips to consider when starting the process. Decide Who Your Target Customer Is Your target customer is someone that is going to align with your brand and messaging. To determine who that customer is, you need to nail down your business details and who you want to reach. It’s important to narrow your focus as
The more the merrier absolutely applies when it comes to social media. The higher the following, the higher the reach. Size does matter! How does one grow their audience? You’d think that having amazing content would be enough, but unfortunately that’s not the case. Outreach is key when attempting to maximize numbers and gain new followers. Here are a few tips in how you can successfully increase your numbers and a few things not to do in the process. Engage, engage, engage!
You’ve written the perfect pitch, but without an intentional and targeted media list your pitch may not receive proper recognition. Luckily, here at HSC we’ve had tons of practice building strategic pitch lists and have rounded up our top tips for you. Define Your Angle and Audience The first step to building a targeted media list is to consider what your pitch is offering and who you are trying to share this information with. This will help narrow down which type of outlets
As the year comes to a close, it’s time to start preparing for the year ahead by setting goals and creating a plan to accomplish those goals. In the world of public relations, this means developing a PR timeline with set objectives for your company or clients. Looking back: Before planning for the year ahead, review last year’s PR activity. Where did you achieve maximum media coverage? Were there missed opportunities? What tactics captured the most media attention? Analyze wh