Most social media outlets provide in-platform insights that track engagement with daily, weekly, and monthly reports on business accounts. Being able to track data helps show value to clients and set a benchmark for future success. Each month we take a good look at each client's analytics and pull together a monthly in-depth report. Analytics are so important to social media and without them we wouldn't know where each client stands. We want to be sure each platform, whether

Bre Chiero of @HungryHipsters, and a recent interviewee of #TeamHSC's Influencer Series. Social media campaigns have become one of the biggest tools in consumer marketing over the last few years. Bloggers, vloggers, and Instagram stars have quickly risen to an unprecedented level of prominence due to their ability to reach audiences in a new way. Some people have asked if influencer marketing really works. Here are three reasons why it does. Trust​ Followers love feeling as t

Instagram has officially hit 1 billion users and they’ve launched a new program to celebrate. If you’ve updated your app lately you may have noticed the platform’s newest addition: IGTV. While the feature does a great job of notifying you each time there is a new upload, Instagram hasn’t done much to describe what the feature actually does. Don’t panic, we’ve done the research on IGTV so that you don’t have to. So what is it? IGTV is a video sharing platform that is seemingly

Recently, Instagram Stories have become so popular and users are posting more stories than actual photos to their grid. With them becoming so widely used and viewed, it’s important to keep them interesting. Nobody is going to continue to watch your story if it’s boring. With the recent mute feature some of you may be seeing a decrease in your story view count. We’re here to give you a few dos and don’ts on how to amp up your Instagram stories. Don’t post just to post. Ask you