Utilize your bio The link in your bio is extremely important! One of the best ways to utilize the link in your bio is to capture an email list. In some cases, it works better than the link directly to your site. The founder of Foundr, a company that just started in 2013 and has over 1 million followers on Instagram, says they now generate 30k-100k clicks per month on their page from Instagram alone. With this strategy, your focus and hope is to turn those subscribers into pay

Having your photos reposted on Instagram is a beautiful thing. It’s essentially free advertising and instantly exposes your brand to a new audience. Because the recommendation has come from the users already trusted source, they will most likely resonate with the content that you’re producing. And whenever we as consumers find new content on social media that is both interesting and relatable, we typically switch states from observer to follower. From the brands point of view

Instagram Live was introduced in November 2016. It’s been nearly a year since its’ release, yet many brands have been slow to find a way to utilize it to their advantage. Instagram Live’s most unique perk is sending a push notification to all of your followers who are currently on the app to inform them that you’re on live! As if that isn’t enough, it also places your live session in front of everyone else’s current Instagram stories. So basically, if you’re using Instagram L

5 Photo mistakes you must fix to up your photo game 1. The wrong crop Before you snap away, don’t forget to ask yourself “where is this photo going to end up?”. The answer to that question will likely affect the way you take the shot. How will the intended platform display the image? For example, photos intended for Instagram look better in square or portrait formats. Landscapes, not so much… The picture will look smaller and definitely won’t stand out as much when your audie