One way to be successful in the PR industry is to develop a comprehensive media list. A media list is a living document of key contacts who would would interested in writing or publishing stories about your business or area of expertise. The list may be comprised of journalists, editors, bloggers, TV producers, and freelance writers across all spectrums of media. Utilize Media Databases Media database services such as Cision and Meltwater prove to be essential in finding writ

Connecting and building a relationship with editors and writers is an essential part of being a publicist. To get your client the media coverage it needs and is expected from you can be difficult but knowing the editors and journalist that write about the field your clients are in will make it a lot easier. If you can relate to the editor in some way, it makes you stand out. When you know a project they are working on or if there’s a bad storm where they live go out of your w