While they often get lumped together in industry jobs, Marketing and PR are not all one and the same. Clear differences between the two are found in the underlying definition: Marketing is focused on promoting and selling a specific product/company, whereas PR is focused on maintaining a positive reputation for a company as a whole. Let’s dig in a little deeper on the two professions: PR: - Writing press releases - Pitching your client to the media and securing stories and op

If you’re a business owner, it’s important to position yourself wisely in the public eye. Good standing and good PR will typically result in and increase in sales. Some people are skeptical about hiring a PR firm because they may not know exactly what a PR firm does and how to justify the price tag that comes along with it. We explain a few reasons why hiring a PR firm is an important part of your company’s growth: Honesty, Integrity and Creativity Good PR firms will keep the

Yes, there is a right and wrong way to pitch a subject or story to an editor. If you’re a publicist this means you probably spend most of your day writing about your clients to help get them press coverage. The more good publicity for your client the better. We have come up with 5 things to avoid doing when sending out your pitch to editors to help make your pitch process a little easier. Don’t pitch only topics Don’t just send over a story topic and leave the editor to come

The African proverb: “If you want to go fast, go alone. If you want to go far, go with others,” holds a tremendous amount of truth in all realms of life but is specifically relevant to the practice of public relations. Relationships and human interaction is an integral part of our daily lives; we all have them and know how hard it is to not only form them, but to maintain them long term. Building meaningful relationships and connections are a core part of PR and will enable y