Whenever someone asks me what I do for a living (almost always the first question after that awkward introduction at any social occasion…) and I tell them that I’m a Publicist, I can can generally expect one of two reactions. “Oh that’s seems so cool and fun!”… which is where the conversation trails off or “what does a publicist actually do??”. Needless to say, I’ve noticed that there is some mystery surrounding PR and some very common misconceptions about what it is we publ