Research, Research, Research! Prior to drafting a pitch and before you even think about clicking send it is crucial that you do your research on both the publication and the editor you are pitching to. It is always a good idea to head over to the company’s website to see what they have recently published as well as who wrote about it. For instance, you may find only certain people write about food while others are focused on lifestyle, home décor etc. By paying attention to w

Yes, there is a right and wrong way to pitch a subject or story to an editor. If you’re a publicist this means you probably spend most of your day writing about your clients to help get them press coverage. The more good publicity for your client the better. We have come up with 5 things to avoid doing when sending out your pitch to editors to help make your pitch process a little easier. Don’t pitch only topics Don’t just send over a story topic and leave the editor to come

With our society more celebrity-obsessed than ever, it’s not rocket science to figure out what appeals to the masses, which is why brands are harnessing the collective obsession over celebrities to sell a product or service. Celebrities are more than just a media creation, they dominate our culture from dictating trends, spearheading social justice movements, to creating this universal bond among many who share the same love for their favorite idol. They hold the great power

So you’ve got an important pitch that needs some exposure. You’ve got the story and you’re ready to send it off to every contact on your media list and get that attention. Press send, right?? Think about it form the journalists point of view: they're most likely getting hundreds of pitches from PR professionals everyday, all vying for that same precious editorial space as you. So how do you make sure that your story is the story they run with? How do you make your pitch stand