Events are a huge part of working in the public relations industry, especially in hospitality PR. At HSC, we are constantly planning events for clients and it’s crucial to stay organized. Grand Opening parties can be particularly stressful because they are often the first impression of a client to guests and media. Luckily we have planned many grand openings with successes under our belts, and are sharing our top five tips to ensure that your grand opening goes as planned: 1.

One way to be successful in the PR industry is to develop a comprehensive media list. A media list is a living document of key contacts who would would interested in writing or publishing stories about your business or area of expertise. The list may be comprised of journalists, editors, bloggers, TV producers, and freelance writers across all spectrums of media. Utilize Media Databases Media database services such as Cision and Meltwater prove to be essential in finding writ

The practice of public relations encompasses a myriad of things from reputation management, to event planning, and of course securing media placements for our clients- serving as the most measurable and crucial component of the job. Generating substantial media coverage starts with constructing a solid media list. A media list is comprised of the key media contacts that have the probability of featuring your client in their pieces. These contacts range from elite journalists