How to Use Editorial Calendars to Your Advantage
Unless you have a good relationship with an editor, finding out what publications will be covering can be challenging for a public...
The Ultimate Dictionary of PR Terms
If you walk into a public relations firm, not only will you see people typing away on computers and talking to clients, you’ll also hear...
Why Every Business Needs PR
For startups and even small-to-medium sized businesses, marketing and public relations may be at the bottom pole. However, for new...
Building Your Media List
You’ve written the perfect pitch, but without an intentional and targeted media list your pitch may not receive proper recognition....
