Working a full-time job or being a full-time student can make it hard to read something that isn’t being required of you. If you are like me you love the idea of reading and you even stop in the bookstore every once and a while to pick up some new books, swearing that you’ll definitely read this one this time but you just never quite find the time. Even if you are already in that PR job you’ve always dreamed of, or you are still a student on the verge of entering the job sear

Staying organized can at times be counterproductive if you aren’t doing it the right way. The key to staying on top of your obligations and work load is to create a system that work’s best for you. Having a calendar where you can visualize assignments and due dates can be a huge asset. While iCal calendar is certainly the most commonly used calendar app used, that doesn’t necessarily mean that it is the most efficient platform out there. We have carefully and thoroughly teste

We all know what it’s like opening your laptop on a Monday morning and hearing the endless shuffle of emails falling into your inbox. Just the thought of having to read and process, delete and respond can give you anxiety. Although it can be stressful, staying on top of your inbox is one of the best things you can do for both your business and your sanity. Whether you are prone to avoiding your emails or just looking to get a better handle on your inbox, here are some tips th

From tweets and Facebook status updates to multimedia experiences, there are a number of ways for brands to tell their story. When you’re starting to think about creating content for an established brand, there are some things you should think about before you dive in. Know EVERYTHING About the Client Research, research, research! You should make sure that your tone, visual style, positioning and community outreach, just to name a few things, are in line with the brand messag