Public Relations is an industry where gaining coverage for your clients is the main focus but as we have discussed before, sometimes convincing an editor to write a story can take some time. Many companies hire PR firms but not all are aware of what publicists do all day long and in turn if there is a lull in gaining coverage (which can be normal from time to time), clients may become unhappy. The best thing to do in this case is to make sure they know that you are on their t