So you’ve got an important pitch that needs some exposure. You’ve got the story and you’re ready to send it off to every contact on your media list and get that attention. Press send, right?? Think about it form the journalists point of view: they're most likely getting hundreds of pitches from PR professionals everyday, all vying for that same precious editorial space as you. So how do you make sure that your story is the story they run with? How do you make your pitch stand