Events are a huge part of working in the public relations industry, especially in hospitality PR. At HSC, we are constantly planning events for clients and it’s crucial to stay organized. Grand Opening parties can be particularly stressful because they are often the first impression of a client to guests and media. Luckily we have planned many grand openings with successes under our belts, and are sharing our top five tips to ensure that your grand opening goes as planned: 1.

Photography etiquette is something you don’t hear much about but is truly important to keep in mind, especially in the agency world. When hiring a photographer there are few steps you need to take to help your shoot run as smoothly as possible. Whether you’re shooting for work, a blog, or just for fun remember that though these rules may be unwritten, they should always be in the back of your mind when shooting. First things first: when you hire a photographer make sure you a

There’s a lot of purists out there who would say that architectural photography has no place on the iPhone. While you may not be advised to forge a photography career using your iPhone alone, there is still a lot you can achieve creatively and it definitely has it’s place! Any camera lens will see the world differently to us. Our eyes make sense of the objects we see around us and fill in any missing information. But the camera isn’t so objective and is subject to lens warpin

It's not very often that we get to interview the talent on the OTHER side of the camera. This week we caught up with NYC photographer, Lauren Listor of Laurel Creative. Lauren is killing it in NYC, photographing bloggers and influencers during the week and then weddings on the weekend. Lauren shares some behind-the-scenes stories and advice on what it's like building a photography business in the world of influencers. You can see more of Lauren's work on her website or follow