No matter which way you look at it, video on social media is booming. It’s everywhere; YouTube, Facebook, Instagram, Snapchat, and it’s clear that video has had a direct influence over engagement rates. Facebook users alone watch over 100 million hours of video every day and 72% of us would prefer to watch a video when learning about something new than read about it (thank you to the 28% who are reading this…). But we don’t want to focus on the importance of video in your soc