At the beginning of each new year, hundreds of social media gurus roll out lists of what they believe will be the greatest social media trends that year. Everything from live videos to the function of a platform’s existence are evaluated to help prepare the social media managers of the world for what is to be expected in the year to come. We’ve evaluated three of the most commonly projected social media trends of 2018 to see if they’ve really taken off. Instagram Stories Driv

Instagram has officially hit 1 billion users and they’ve launched a new program to celebrate. If you’ve updated your app lately you may have noticed the platform’s newest addition: IGTV. While the feature does a great job of notifying you each time there is a new upload, Instagram hasn’t done much to describe what the feature actually does. Don’t panic, we’ve done the research on IGTV so that you don’t have to. So what is it? IGTV is a video sharing platform that is seemingly

Recently, Instagram Stories have become so popular and users are posting more stories than actual photos to their grid. With them becoming so widely used and viewed, it’s important to keep them interesting. Nobody is going to continue to watch your story if it’s boring. With the recent mute feature some of you may be seeing a decrease in your story view count. We’re here to give you a few dos and don’ts on how to amp up your Instagram stories. Don’t post just to post. Ask you

Instagram Stories have become an extremely relevant part of the Instagram experience. Out of the 800 million active Instagram users, 300 million use Instagram stories daily. Because of this, stories have become very useful for businesses and brands as well. If you have a business profile on Instagram it is very easy to measure your performance and effectiveness of your stories. When analyzing your Instagram story, make sure to look at your reach and impressions. Reach is the