Cultivating client relationships is extremely important in maintaining a prosperous and flourishing PR and social media firm. If you can’t keep your clients happy then your business may suffer. Having good relations with your clients may also bring in new business through great referrals. At HSC, we pride ourselves on the high touch service we provide our clients. We truly care about the quality of work and make it a goal to cultivate long lasting relationships with them. Her

Most social media outlets provide in-platform insights that track engagement with daily, weekly, and monthly reports on business accounts. Being able to track data helps show value to clients and set a benchmark for future success. Each month we take a good look at each client's analytics and pull together a monthly in-depth report. Analytics are so important to social media and without them we wouldn't know where each client stands. We want to be sure each platform, whether

Public Relations is an industry where gaining coverage for your clients is the main focus but as we have discussed before, sometimes convincing an editor to write a story can take some time. Many companies hire PR firms but not all are aware of what publicists do all day long and in turn if there is a lull in gaining coverage (which can be normal from time to time), clients may become unhappy. The best thing to do in this case is to make sure they know that you are on their t