Yes, there is a right and wrong way to pitch a subject or story to an editor. If you’re a publicist this means you probably spend most of...

The practice of public relations encompasses a myriad of things from reputation management, to event planning, and of course securing...

Public relations can be described as a strategic communications process that builds a mutually beneficial relationship between...

Any experienced publicist will tell you that fostering relationships with journalists is essential if you want to get your clients and...