August 19, 2019

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Food Photography 101

August 19, 2019

 

 

The most important rule for food photography is making sure the quality of your food images meets the standards that customers expect. Here are a few tips to follow throughout the process:

 

Angles Are Your Friend

Overhead: This angle has become extremely popular lately and we are loving it! It’s so easy when photographing on a smartphone, because phones have a wide-angle lens. This angle is especially good for having multiple items in one picture.

 

Straight on: Use for tall foods or burgers, because they have a bun that would hide what is inside if shot overhead. Always think of where you want the focus to be. Then take into consideration your object(s) and if there are layers in your shot.

 

Recommended Editing Apps

Adobe Lightroom: If you are looking for the best editing app – this is it. Lightroom has the most features out of any editing app: lens corrections, tone curve, post-crop vignette, HSL adjustments, and so much more. The only downside to this app is it costs $9.99/month. If you are on a budget, our next suggestion might be perfect for you.

 

VSCO: This is the next best to Lightroom. Download it for free with option in-app purchases or a VSCO X subscription to have accessibility to the most tools and filters available. You can create your own “recipe” aka recreate your favorite looks over time. This gives you a consistent feed and look for your page.

 

Don’t Overedit

You want to enhance your image without going overboard. Adding corrections like color balance and shading will make your photograph look more professional. We recommend maintaining the same colors as the product you shot; therefore, your audience’s expectations are the same as reality.

 

When it comes to post-processing your food photography, the best advice I have is to aim for a natural look every time. You should always look at every image and ask yourself, “Do I want to eat that food?”

 

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