August 19, 2019

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The Ultimate Dictionary of PR Terms

January 8, 2019

 

If you walk into a public relations firm, not only will you see people typing away on computers and talking to clients, you’ll also hear an entirely new vocabulary . Before you start a career at a PR firm, make sure you know these terms. 

 

Publicist: a person responsible for publicizing a product, person or company

 

PR Timeline: a set list of plans and monthly pitches

 

Boilerplate: a brief description of the company, usually found at the end of a press release

 

Pitch: a suggested story idea sent to journalists, and it can include photos and ends with a call-to-action

 

Press Release: an announcement about your client, usually an opening or event

 

Media Alert: a one-page announcement of an upcoming event sharing details such as the who, what, where and when

 

Lead Time: time an editor needs prior to story publish date

  • Short lead time: days to couple of weeks

  • Long lead time: three to six months

 

Media Kit: a package that includes a publication’s editorial calendar, ad rate and circulation

 

UVM: unique visitors a month for a website

 

Press Clip: when a client is featured in a publication

 

 

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