August 19, 2019

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The Ultimate Dictionary of PR Terms

January 8, 2019


If you walk into a public relations firm, not only will you see people typing away on computers and talking to clients, you’ll also hear an entirely new vocabulary . Before you start a career at a PR firm, make sure you know these terms. 


Publicist: a person responsible for publicizing a product, person or company


PR Timeline: a set list of plans and monthly pitches


Boilerplate: a brief description of the company, usually found at the end of a press release


Pitch: a suggested story idea sent to journalists, and it can include photos and ends with a call-to-action


Press Release: an announcement about your client, usually an opening or event


Media Alert: a one-page announcement of an upcoming event sharing details such as the who, what, where and when


Lead Time: time an editor needs prior to story publish date

  • Short lead time: days to couple of weeks

  • Long lead time: three to six months


Media Kit: a package that includes a publication’s editorial calendar, ad rate and circulation


UVM: unique visitors a month for a website


Press Clip: when a client is featured in a publication



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