While they often get lumped together in industry jobs, Marketing and PR are not all one and the same. Clear differences between the two are found in the underlying definition: Marketing is focused on promoting and selling a specific product/company, whereas PR is focused on maintaining a positive reputation for a company as a whole. Let’s dig in a little deeper on the two professions:
- Writing press releases
- Pitching your client to the media and securing stories and opportunities
- Building relationships with the media and influencers in the industry
- Creating advertising campaigns for clients
- Buying advertising slots on relevant media platforms (radio, TV, print or online)
- Producing materials for clients like brochures and websites
The truth is, you can’t do Marketing without doing a little PR, and you can’t do PR without a little Marketing. Both professions play essential roles in accomplishing company goals and objectives and create brand awareness.