When it comes to public relations, tracking stories about your clients is just as important as
pitching them. Luckily there are some tools to help!
1. Critical Mention
Critical Mention is a media monitoring software that strives facilitate the jobs of PR
professionals. Rather than spending countless hours searching for press surrounding your
clients, Critical Mention does the digging for you. They have the capacity to find stories just one minute after they are released, that’s eight times faster than the industry standard! Critical
Mention is an awesome tool to use and helps free up your schedule.
2. Google Alerts
Google Alerts is a simple and easy way to track your press. It allows you to flag key
words/phrases and anytime one of those words is mentioned online, Google will notify you! All
you have to do is keep an eye on your inbox to make sure you don’t miss any press hits.
Primarily used for social, Hootsuite acts as a social media marketing and management
dashboard. With Hootsuite, you can track your client’s hashtags, locations and anytime they are being mentioned via a social media platform. Hootsuite is super user friendly and a great way to track social ROI.
4. Google Search
As with anything in life, when in doubt ask Google! Never underestimate the power of a good ol’ Google search. Although it may be time consuming, sometimes a quick Google search of your clients is a great way to make sure there wasn’t something you missed.
Sometimes it’s okay to ditch technology and go back to the basics. In PR it’s always a good idea to stay current with media your clients might be mentioned in. Subscribe to online media outlets as well as a few print magazines and get to reading!