If you’re a business owner, it’s important to position yourself wisely in the public eye. Good standing and good PR will typically result in and increase in sales. Some people are skeptical about hiring a PR firm because they may not know exactly what a PR firm does and how to justify the price tag that comes along with it. We explain a few reasons why hiring a PR firm is an important part of your company’s growth:
Honesty, Integrity and Creativity
Good PR firms will keep the client’s core value and message in mind when pitching to media. Some companies may not seem newsworthy at first, but a PR firm that cares about their client will be able strategize and show the media why their clients are worth taking notice of.
Good PR firms have an extensive digital rolodex of contacts that others most likely do not. Publicists know which reporters and editors will likely write about certain topics. Media does not like to get an influx of emails regarding things they will never cover, so it’s best to let a PR firm take the lead.
Understand the Media Trends
PR firms that have their finger on the cultural pulse are savvy to the trends surrounding media communication. They do not solely rely on traditional PR tactics. Because of social media, there are so many other avenues of contact to explore and take advantage of.
You Get a Whole Team
There is a benefit to hiring a PR firm rather than an individual or doing it yourself in-house. When you hire an employee, you get that individual’s personal experience, which can super-valuable. However, when you hire an agency, you get the collective experience of the entire team, which is even better. PR is a lot of work and it takes a dedicated team to make the world stand up and take notice of a business.