Customer Relations 101
Keeping your clientele satisfied can at times be just as difficult as gaining them. The ability to keep a positive relationship with your clients is crucial when running a business. Word of a bad interaction can spread like wildfire and really damage your company long-term. It’s easy to over-think and worry about maintaining a good relationship, but these tips can help you create a guideline to deal with client interaction.
Communication is key
It’s impossible to tell if a client is unhappy with your service if you are not regularly checking in with them. The best way to ensure consistent communication is to schedule weekly calls to discuss the progress of your project. Ask your client if your service is fulfilling their needs and work together to create the best game-plan to help their project succeed.
Your client should see your excitement and investment in their company. They should be able to rely on your dedication to help them succeed. Don’t be afraid to think outside of the box and introduce new ideas. As a good business person, your excitement should generate your client’s excitement!
Get to know your client’s brand
You are probably sick of hearing the term “on-brand” by now, but it really is the key to providing excellent content for your client. Study their product, establishment, or whatever service they provide. Get to know their brand as if it was your own so that they can feel at ease.
Know and own your capabilities
Be sure not to agree to things that you aren’t comfortable with or over-exaggerate your capabilities in the heat of the moment. Be clear, and firm on what you are able and willing to deliver when meeting with a prospective client. That way, there are no disappointments or miscommunications down the road.