Everyone knows social media is huge driving factor in growing a business. Facebook and Instagram have proven to help businesses immensely with their growth and now Snapchat is proving to do the same.
Here are a few statistics that prove why snapchat is important for you business:
- 77% of Snapchat users are 18-55 years old
- There are 200 million active monthly members (faster growth through 4 years than Facebook, Twitter or Instagram)
- There are 6 billion video views per day
- Snapchat is the 2nd most active social network behind Facebook
Okay, so now that you see the stats, get why it’s a great tool for growth?
Here are few tips on how to use Snapchat for your business:
You have to scale up and grow your presence before you can convert: You can do this by leveraging existing resources such as your website, social media email, newsletters, etc. You can also hire a snapchat influencer to amplify your new channel.
Leverage your existing social media accounts and brick & mortar location to promote your snapchat
Create a custom snapcode
Work in snapcode branding but replacing your other social media profile photos with your snapcode
Make sure to add friends from your address book on your phone
Make sure to create content calendars to map out your stories from beginning to middle to end
Try to work with influencers to help promote your Snapchat. You may have to pay them to give them product but it can be worth it
If you are selling a product, you can run a 24-hour flash sale and order coupons or free shipping. This is a great way to sell product quickly
Remember Snapchat is a long-term play, engagement and giving your followers attention is key. Make sure to keep your content fresh and work on building a community and once you do that, the sales will come!