Content, content, content!
In order to survive on social media, you need a constant flow of content and engagement. Social media is one of the most effective ways for brands, blogs, and businesses to gain traffic and generate new leads. According to Ad Weekly, 69% of U.S. adults are social media users. Hootsuite reported that 41 percent of Americans say it’s important that the institutions they engage with have a strong social media presence. The validity of your brand/product relies partially on your social media pages. More than 1 in 3 people who use the internet say that they go to social media to learn more about brands/products.
All of these statistics prove that social media is necessary for your brand’s growth. While producing content is highly important, how you manage that content is just as valuable. We gathered some of the most beneficial social media management tools to help you collect all of your content and manage it wisely for the most engaging results. Below are eight quick ways social media management tools can help you solidify your brand on social media.
1. Identify your goal and target audience.
2. Create and collect content that reflects your brand.
3. Make a content calendar: consisting of the collected content.
4. Schedule the content into a social media management tool or app.
5. Manage all of your accounts closely (watch engagement and results).
6. Talk to your audience (like their posts, reply to them, and follow them).
7. Seek out collaborations with influencers and other like-branded profiles
8. Analyze all of your results and findings!
With all of those precursors in mind, here are 8 great social media management tools your social media platforms can thrive from.
You can build boards, create checklists, add color-coded labels, curate content and more! Trello is a collaboration tool that organizes projects into boards. It tells you what content is being worked on, who's working on it, and where it is in the process of completion. If you have a habit of organizing everything, then this social media management tool is for you. You can manage all of your images, links, posts, and texts in one!
Hootsuite is a social media dashboard that allows you to manage multiple accounts at once. You can view multiple streams, schedule messages, post updates, read responses, view stats and more. We, at Hannah Schneider Creative, use Hootsuite to manage 18 clients’ accounts! It saves us a lot of time. We schedule our clients’ posts 2 weeks ahead of time and are able to fit time in between to personally engage with every one of our followers and build content for the next couple of weeks.
Buffer is also a hub for managing multiple social media accounts. Its’ power scheduler allows you to schedule weeks to months in advance. Buffer also has amazing built-in analytics, where you can gage what posts gained the most traction. You may also see what times and days people interacted with your content most! There really isn’t much you can’t do with Buffer.
It’s the Instagram planner of all Instagram planners. Planoly enables you to schedule IG posts, arrange the look of your feed with the app's drag and drop feature, track analytics, manage and reply to comments and more. It also allows you to schedule IG stories, which has always been a feature limited to real-time! The other perk is its’ shoppable feature. With this feature, there is a link created for your Instagram bio. That link will take you to any products you’ve posted to shoppable for your followers to purchase.
Iconosquare is a great app to start keeping track of your Instagram analytics and manage your page. It also introduced the ability to track your Instagram stories’ analytics! You can access deep insights and manage activity on your page. Iconosquare also allows you to search through, gather, and organize your content. You can schedule and manage posts, all while finding the best influencers for your business directly through the app.
6. Meet Edgar
Meet Edgar is an automated social sharing tool for FB, LinkedIn, and Twitter. It recycles old posts and blog posts to increase reach. If you have a slew of old blog posts that could still be relevant to your viewers or haven’t been seen by your new followers, throw them into a folder on Meet Edgar and it will recycle the content for you. The more content you put into the folder, the less repetitive it will seem to your viewers! Meet Edgar costs $49/month.
Tailwind is a visual marketing tool for both Instagram and Pinterest! It seems to be the best way to schedule out your pins on Pinterest for both desktop and mobile. You have the ability to schedule pins across your boards using the queue feature. With advanced pinterest analytics, you can keep track of your board insights (repins, conversations, and engagement). The plans start at $9.99/month.
Boardbooster is much like Tailwind, being that it’s also a looping tool for Pinterest. Boardbooster schedules pins, provides seamless group board contribution, improves the quality of your pins, manages boards, refines your strategy, and more! It’s also a wonderful Pinterest tool for gaining impressions.
Depending on what social media platforms you decide to use, any of these management tools would save you the time and trouble of scrounging for content on a daily basis. Plan your content calendars ahead of time, schedule them in any one of these systems, and keep track of the results to see what you’re doing right or wrong. Remember that growing your brand presence on social media takes time and diligence, but the results are sure to come! Good luck.