1. MAKE IT EASY FOR PEOPLE TO ADD YOU:
Add your business’ logo to the Snapchat “snapcode” to have a cute, on-brand image to share with your followers. They can then use a screenshot of your image to add your business in Snapchat. Also you can create a personal link that will lead your followers right to adding you on Snapchat: “snapchat.com/add/” then your username.
*PIC: HSC snapcode
2. PROMOTE SNAPCHAT ON OTHER SOCIAL MEDIA:
Share your custom QR code across all your social platforms, like Facebook, Twitter, and Instagram to make it easier for your fans to find you. Adding your QR code as your profile picture to Facebook and Twitter when you are just starting out on Snapchat is an eye-catching way for people to see that your business is on Snapchat.
3. SNEAK PEAKS
Snapchat is the perfect place to show fans a behind-the-scenes look at your business—
Show them candid things they can’t see on any of your other social channels. The plus side of this is that Snaptchat images and videos don’t need to be as perfect and as staged as content your business would share on Instagram, Twitter or Facebook, which is one of the things that makes Snapchat so fun!
*PIC: Sephora excites their Snapchat fans with an exclusive behind-the-scenes look at their Black Friday sales.
4. GIVEAWAYS + COUPONS
Offer giveaways and/or coupons that are exclusive just to your Snapchat followers. Some options for coupons include having your fans Snapchat the code to show in store or sharing an exclusive coupon code for online.
5. INFLUENCER TAKE OVERS
Have someone influential in your business’ target market take over your Snapchat account for certain period of time. Get the influencer to tell their fans to add YOUR Snapchat account for their fans to see exclusive content. This cross-promotional method is a win win situation and will help gain you followers, and increase your brand’s exposure and credibility.
*PIC: Sour Patch Kids used a popular Vine star, Logan Paul, to takeover their Snapchat for a week to share fun videos of him as a “Real-life Sour Patch Kid” doing funny pranks.