You may not realize it, but every time you tweet, advertise, write a blog, comment on social media, you are expressing your brand voice. If you’re not careful, over time you can collect a variety of different voices and tones can lead to an inconsistent voice. E...

Everyone knows that the workplace can be stressful. And as our team at HSC knows all too well, working in media/ public relations can sometimes take stress to a new level, with constant and ever-changing deadlines and going the extra mile to keep our clients hap...

Most managers are able to recall their first internship, or a period of time spent establishing the fundamentals of the career they have today.

In marketing and PR, internships are a critical part of the learning process and an opportunity to practice the basics...

From the moment we start to make our own decisions, we are taught to say no; say no to drugs, no to talking to strangers, no to peer pressure, the list goes on and on. What we aren’t taught is how to deal with saying no to friends, employers, and people that we...