A good day in the life of a publicist runs along the lines of helping your clients promote a grand opening, celebrating a company milestone, organizing a media event, and securing press placements that highlight the latest and greatest achievements of your clien...

For decades, public relations has largely been seen as a who you know business. But times are changing, and a more adequate amount of attention should be put towards how PR is being done. Today, a firewall lies between the pitch and publication as it is becoming...

For PR professionals, securing a TV placement for your client calls for a celebration. It’s an accomplishment that gives your client the chance to showcase their business or brand to millions of viewers. But first, your client must be prepared for an on-air and...

Beat reporting is also known as specialized reporting. Editor’s that write to a specific beat are reporting on a specific issue, sector or industry. There’s quite a range of specialized beats  from news and sports, to business, education, health, environment, fo...